Avoca is an Irish family-run business that spans one of the world's oldest surviving manufacturing companies and Ireland's most exciting stores.
All from a modest handweaving mill that was established in a rural Irish village in 1723.
Many of Avoca's adventures have been great successes, but not all, of course. What unifies their approach is to try to avoid the average or ordinary. Instead, they look for colour and life and happiness, and seek out the unusual and beautiful. Avoca's mission is to create joy and have fun.
Avoca remains a family business, now run by four siblings, their parents and a fantastic team. And in the way of families, exchanges of view can be, let's say, colourful.
Perhaps this is the extra ingredient that separates Avoca from the mainstream, high street. Whatever it is, for now, it's working. All this is Avoca.