FRED focuses on stuff that’s well-designed, puts a smile on your face, and doesn't cost a fortune. Stuff that's easy to buy, fun to own, and says "my home is my castle - I will not fill it with junk."
FRED’s product line is more about attitude and style than actual categories, but we do focus on a few broadly-defined areas – tabletop accessories, kitchen implements and tools, party goods, personal accessories, and desk and tech products. We delight in taking every-day functional products and turning them into something fresh and unexpected, something funny, something personal. FRED products are useful, but they’re also social expressions – they say a lot about you as well as about us.