Gubi was founded in 1967 by Jacob and Sebastian's parents, Gubi and Lisbeth Olsen. They initially focused on producing Olsen's furniture designs and selling textiles to the retail sector. Eager to make their own mark, the sons opened a concept store and introduced fashion into the equation. In fact, they were amongst the first to import Prada and Helmut Lang to Denmark, returning their focus back to the family business in 2001.
Since then, they have transposed the original creative vision into a contemporary context.
At Gubi, they are on a continual quest. A journey. Fuelled by their passion to discover overlooked icons from the past and future icons in the making, they've made a distinctive name for themselves in the international design arena as a dynamic design force to be reckoned with.
They see themselves as treasure hunters, where curiosity, courage and intuition are key components for their success. Design is all about discovering gems and following your instincts. It involves travelling, searching and finding long-lost remnants from the past as well as contemporary, cutting-edge designs from new artists on the horizon.
The result is an eclectic, intercontinental collection that blurs the lines between the past and the future. An extensive assortment of extremely aesthetic, thought-provoking designs characterised by simple, arresting shapes, original materials and innovative techniques which defy time and space. Imbued with a beauty that resonates with design aficionados, architects and designers all around the world.
Based in Copenhagen's docklands, the Gubi offices span a 2,000 square metre space that used to be a tobacco factory, revamped into a modern, ultra expansive showroom loft.