In 2004 friends Ori Saidi and Daniel Gassner opened the design studio, and named it OTOTO which in Hebrew means “any minute now”, with the understanding that something new and exciting can happen at any given moment; that the next great idea is just around the corner, waiting to arrive; because every good idea will be followed by another one.
They started to develop products in small scale production, manufacturing each one by hand, in Kibbutz Kfar Menachem’s old ceramics factory. Demand for their product grew steadily, and the product line – now constantly growing, mass-produced and distributed the world over – includes functional household products with a humoristic ironic unexpected twist.
Ototo's unique products can now be found in museums, art galleries and design expos, as well as in home design stores in your area.
Daniel and Ori continue to look for new ideas, with a true passion for creation and the desire to share their work with anyone who appreciates creative design as much as they do.