SOI is the first automatic handbag light in the world!
A handbag belongs to the 'essentials' of every woman. For many it is an indispensable companion, an ever-present sanctuary for all those everyday items. As every self-respecting woman knows, these items grow in number until it becomes quite difficult to find objects, costing you valuable time. Bag lights with switches, or mini-key ring torches do not offer a great deal of help: by the time you have found and manually switched on these aids, the item you actually needed has probably long surfaced. High time for a truly illuminating solution!
Simply an approaching hand or a light touch causes SOI to light up, providing light to every handbag. Once a given time period has elapsed, SOI switches off again, fully automatically and energy efficiently, removing the need for any switches at all. SOI is a revolutionary product whose electronics ensure optimal performance in terms of low energy consumption and a long battery life. The owner has the hassle-free convenience of infrequent battery changes and this makes sense environmentally.
SOI is small, slender, light and flexible, meaning that she fits in every handbag without fuss and can be switched between bags in an instant. As a study reveals: 'A woman spends, on average, 76 days of her life looking for things in her bag.' This is valuable time that SOI enables you to put to better use.
Shape and feel are reassuring to the touch, emulating a pebble worn smooth. SOI received the Early Bird-Design Award in Hamburg.
With care and attention SOI is manufactured exclusively within Germany. Final assembly is done manually in cooperation with an organisation for disadvantaged young people and the disabled. Selected materials are eco-friendly and recyclable. This is the reason why SOI is a companion for the long-term and brings a little joy into the lives of her owners.