After graduating from Carl Malmsten Furniture Studies 2010, David Ericsson founded DAVID ERICSSON Design Studio.
"For me it's the zeitgeist (spirit of the age or spirit of the time) that's important because we are living in a time of change. Everything just goes faster and faster. So we need to focus on the zeitgeist to be able to develop good and interesting products. Products that not just only fit the market for a short period of time, our services should remain for a long time and evolve by time to fit our new needs of our environment".