Dietrich Lubs + Dieter Rams
A true great, Dieter Rams is a German industrial designer known for his innovative works for Braun.
Rams has had extensive training, having studied architecture and interior decoration at Wiesbaden School of Art in 1947. Then, taking a break from his studies, he gained practical experience by completing his carpentry apprenticeship. After resuming his studies, Rams graduated with honours. It wasn't long before he was sought after and soon began working for Frankfurt based architect Otto Apel. In 1955, he was recruited to Braun as an architect and an interior designer. Then in 1961, he became the Chief Design Officer at Braun, where he stayed for over 30 years!
In 2010, to mark his contribution to the world of design, he was awarded the 'Kölner Klopfer' prize by the students of the Cologne International School of Design and in 2009 awarded the great design prize in Australia. In addition, as successor to the Bauhaus, Rams eventually became a protégé of the Ulm School of Design in Ulm, Germany.
Dietrich Lubs worked closely with Dieter Rams at Braun. The pair had a similar design philosophy, often taking a 'less is more' approach to their designs.
Lubs designed products such as the hair-dryer 'FuturPro', the alarm clock 'AB1', the calculator 'Control ET 55' – this was included in the design collection of the Museum of Modern Art.