Peggy van Neer + Erik van Loo
It started with a silly idea about a cardboard box duvet cover; Le-Clochard. And it lived inside Peggy Van Neer's head for years. One day, Erik Van Loo lost his job unexpectedly. But Erik knew about the idea and had an idea of his own. He wanted to actually make and sell the duvet cover.
Together they worked out a plan to donate a large part of the proceeds to The Dutch Foundation for Homeless Youngsters (SZN). Because a duvet cover like Le-Clochard only sleeps well if it actually helps a homeless person. The Homeless Foundation responded with enthusiasm to their plans and so Erik and Peggy decided to take the plunge.
Le-Clochard was a success. Magazines, newspapers and blogs wrote about it. And not just in the Netherlands. Other foundations from the United Kingdom and Germany joined the project and shared in profit and media attention.
And new ideas kept on coming. Just like emails from people all over the world wanting more unusual bedding like this. A year and a half later SNURK bedding was introduced. (SNURK means "to snore" in Dutch.)