Pentagon Design Mats Loenngren
Finnish industrial designer currently based in Helsinki, Mats Lönngren graduated in 2010 with a Master of Arts degree from the Industrial and Strategic Design program at Aalto University School of Art, Design and Architecture. As an industrial designer, his distinguishing competences are his ability to contribute to a wide range of design problems that require both a conceptual and pragmatic approach to design. With a strong background both in product and conceptual design, Mats Lönngren has worked with several organisations, including Nokia, KONE and Fiskars, and is now committing his design creativity to writing a new chapter of Hygge and watch design.
"My key approach to design is to look at a design problem from a holistic perspective, where the overall concept down to each detail, form one solution. With the Hygge watches, I have focused on creating a product in which the main functional and characteristic element is the time display, and all other details are carefully defined to enhance its visibility."
Pentagon Design, founded in 1996, is one of the leading Nordic design agencies. The designer’s team creates holistic concepts resulting in user-driven products, packaging, spaces, services and brand experiences that generate delight for consumers and value for their costumers. Believing in clarity, quality and creativity, their mission is to reinvent the everyday design.
"We believe that good design starts with positivity. We will never design for awards or competitions but solely for the consumers. However, the international and domestic industry recognitions we have received, confirm that we are good at what we do. And that, of course, makes us proud and happy."