Rebecca Finell previously founded Boon Inc., serving as the president, principal designer and chief brand strategist for the leading global innovator in the baby product industry. She has won every major design award in the juvenile industry. In 2011, Rebecca sold Boon to focus on building an eponymous lifestyle brand.
In January 2014, she launched FINELL, with an initial line of neo luxe housewares and accessories consisting of products that beautifully balance function with a refined modern sensibility. The line has already received international recognition and ongoing features in high-profile press. FINELL products are sold in luxury stores throughout the US and internationally.