Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production. Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce. Magis seizes the day. It embraces the creativity of leading global designers (Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, Konstantin Grcic, Ron Arad, the Bouroullecs, Robin Day, Pierre Paulin, Jerszy Seymour, Naoto Fukasawa, Thomas Heatherwick and many others) and channels it towards objects perched on the cutting edge.
Magis is a Factory-free organization: in order to enhance the flexibility of its R&D activities, the company opted to outsource its manufacturing and relies on a local area teeming with skilled contractors. The challenge lying ahead of Magis is perhaps that of returning to simplicity, through the complexity of advanced technology.