The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home.
The Beach People's design process starts with an experience, location or an aesthetic inspiration. From there the story develops into an inspiring mood board of images, textures and cuttings. Emma and Victoria present their stories to a team of designers and artists who hand draw and render the unique products within the range. Emma, Victoria and the team test the products in their homes, at the beach and on adventures with family and friends.