Gerwin Hoogendoorn products sold at top3 by design
Gerwin Hoogendoorn
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The story of senz° goes back to the fall of 2004, when a young and naïve industrial design engineering student, Gerwin Hoogendoorn, experienced one week in which three of his umbrellas broke down. being sick and tired of the massive amount of crappy umbrellas, he decided to devote his graduation project to designing the ultimate umbrella: one design that resolves all of those nasty umbrella frustrations.

When gerwin told two of his college friends about his plans, Gerard Kool and Philip Hess, their first reaction was to laugh at him. "c'mon man, it's your graduation project for crying out loud! you're crazy to spend a year of your life designing a boring product like an umbrella. don't you have anything better to do???"

Gerard and Philip continued to make fun of Gerwin, but he wasn't bothered by them and remained committed to develop his ultimate umbrella. he contacted some of europe's largest umbrella brands to do his graduation project for, but they all turned him down, as they didn't believe that the ever existing design of the umbrella could be improved. so Gerwin decided to pursue his quest on his own.

After inventing some clever solutions, Gerwin became increasingly enthusiastic about his umbrella project, and somehow he was able to convince Gerard and Philip to believe that 'this umbrella thing' could really become something special. triggered by the challenge to change the streets all over the world, they started thinking how they could best bring Gerwin's umbrella concept to the market. before they knew it, they had a finished business plan and the first prototype of the umbrella, which Gerwin had made on his grandmother's sewing machine.

That was the moment that they decided to give it a shot. green as grass and with absolutely no entrepreneurial experience, they rented a tiny little office space and started their company. They named it senz°: They wanted their new line of umbrellas to make sense, unlike all traditional umbrellas on the market.