Fire design for luxury living. Icon Fires offer the highest quality products in the market. Their products are built from the highest quality materials such as 304 Stainless Steel. Icon Fires's designated engineering and design team are continually working on development and innovation: It’s the things you don’t see that makes their products superior. Icon Fires produces a stunning and exclusive range of Bio Ethanol Fireplaces and accessories to create your own ICONIC fireplace.