The Natural Family Co. was developed by Justin and Rachel Bernhaut in response to a desperate cry from many people looking for a natural toothpaste that they could use daily, without the novelty ingredients and without the challenge.
They shared their pain, and throughout the years they have encountered many options that were simply unacceptable i.e. tasted like floor cleaner. Some of them were coloured with components, which made them feel like bathroom chimney sweeps, or that they had fallen teeth first into the mud.
Determined to rise to this challenge and rid the world of unworthy toothpaste, they began searching far and wide for a botanical that tasted clean and fresh - one that could represent important aspects of life in Australia. In a magic moment, they happened upon some wild mint, which was quietly thriving on the banks of a creek - a stone’s throw away from their own backyard. This ultimately became the inspiration for including Australian Native River Mint in the NFco toothpaste.