After spending the majority of his adult life working in the beauty industry it was plain for Anthony Nasr, director at Solid State, to see that mens and womens day-to-day needs were completely different. With such contrasting needs, you’d think finding products that were specifically designed for men and the way men operated would be pretty easy. This wasn’t the case. With over 12 months of research and development it came as no surprise that the range they ended up producing was a far cry from what is commonly available. The solidified nature of the products made for a durable, hard wearing and convenient alternative to other traditional water based products. The products are 100% Australian made which allows for a close eye on quality whilst still being able to simply trace back the origins of the raw ingredients.