The kitchen is a place where tradition and creativity come together – a place for putting a new spin on old favourites. At THAT!, they apply that philosophy not to recipes, but to the tools they make them with. They believe that through good engineering, even the simplest of things can be made better – even something as ordinary as a butter knife. Their goal, mission and obsession is to create new tools to make life in the kitchen just a little bit easier.
How do they do it? They think up new solutions to old problems, and then they throw away the ones that don't simplify. That's why so many of their products are made without batteries, wires, or moving parts: whether it's cutting-edge materials or a fresh design concept, if an innovation doesn't simplify, it just won't last. And if it doesn't last, it's not worth buying – or making, for that matter.
They challenge you to pick up one of their butter knives without wanting to find a block of butter to try it on. That's the true test of a good tool – it just begs to be used. It's the feeling they aim for in every product they make, and it's how they engineer tools for a smarter kitchen.