Nieuwe Heren is freely translated as ‘New Gents’ and was founded in 2009 by Erik De Nijs and Tim Smit. They both graduated from the University of the arts in Utrecht (Holland) in 2009. After some successful cooperation’s during their study, they decided that their comparable vision and ideas, would make a great team for a fertile collaboration.
They design products that are more than just aesthetics and hold the belief there are enough meaningless products already which is why they’re aiming for timeless designs with a focus on durability. For this reason they prefer materials like steel, concrete and wood. They think a clear story behind a product contributes to the sustainability as well.