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Behind the new brand AYTM is the couple Kathrine and Per Gran Hartvigsen who has successfully run the company Gran Living ApS since 2004. Ever since its foundation, the company has designed and imported quality home interior for leading furniture chains and has extensive experience with trend spotting, development of its own designs, and production of interior for the home. This experience should now prove beneficial in the establishment of AYTM.

Kathrine Gran Hartvigsen said: "We want this, and we think that we can add something new to Danish design! Therefore, we have invested heavily from the start - which is also reflected in the size of our first collection. We are so excited to show AYTM to the whole world, and we are confident that customers will be just as excited as we are."