With this mysterious form he made a revolutionary statement against industrial production that failed to meet human needs. The Iittala design philosophy defines the principles behind the product development. These principles include, in addition to pure functionalism, the qualities of essentialism and emotionalism, which ensures that all objects are both highly usable and that their design will remain relevant in the long-term.

For 'lasting everyday design against throwawayism', we create eternally relevant and contemporary design that responds to universal human needs. It is in the natural flow of things, however, that all objects will not last forever; they might break or colours and sizes in the assortment might change. But as all Iittala objects are designed to be combinable, even though all variations might not be offered all the time, any new purchases will still fit with existing and future Iittala objects. This allows you to build and refresh your own personal Iittala collection endlessly over time. Less is more. Mies van der Rohe's legendary statement has become even more relevant to our planet today. Is it relevant to you? In that case, you might want to follow us and refuse throwawayism.