missoni capsule collection | keith beach towel | colour 601 - DC
Rosita Missoni
for
Missoni Home
SKU: 1K3SP9937C
Dimensions: 100 x 150cm
Material: 100% cotton
Missoni's generously sized beach towels are the timeless holiday essential for a day by the pool or on the sand. The elegant yet fun colour selections are a standout accessory while providing the luxury feel synonymous with the Italian designer brand.
KEITH 601 is an iconic, black and white, woven chevron design. Beach towel in a luxurious 100% cotton velour. Packaged in a Missoni box.
Machine washable at 40 degrees. To ensure you maintain the vibrancy of the colours of your Missoni beach towel choose washing powder without optical brighteners.
Starting life back in 1953, Missoni Home began when founders Ottavio & Rosita married and set up a small knitwear show called Malglificio Jolly in Gallarate, Lombardy, Italy. It was here in in 1958 that the first Missoni labelled garments were created and in 1962 the iconic Missoni zigzag was first implemented.
Launching the first collection in 1983 featuring furnishing fabrics produced by Rosita’s family mill, Missoni Home Collection has grown into one of the most successful fashion led luxury homeware brands available today and continues to produce innovative collections that keep fans coming back season after season. One of the first to take the leap from the catwalk to the couch they have proven that fashion is as important for the home as it is for the wardrobe.
Described by some as the nonna of knitwear, the matriarch of the Missoni Clan is a force to be reckoned with.
Rosita and her husband Ottavio (Tai for short) founded the company over half a century ago. Although she stepped down in 1997, she has hardly stopped! In 2004 she launched Missoni Home and in 2009 she cut the ribbon on the first Hotel Missoni in Edinburgh, since then more have opened in Kuwait, Oman, Brazil and Turkey. Her favourite smell is a kind of bush called Cestrum nocturnum, it's incense and honey mixed together, only flowering at sunset and all through the evening. Her guilty pleasures are crossword puzzles, wine and food. Her most treasured item is a coffee table painted by her granddaughters when they were twelve and ten.
But it is her love of colour that has made her a household name around the globe, "I cannot stay away from colour" - we hope she never does!
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