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Being a modern day scent company means Ashley & Co do things a little differently.

They savour scents and memories informed by the past, but their spirit is anchored firmly in the present, in the richness of our modern lives. Not beholden to a particular style or trend, Ashley & Co instead hope for an element of timelessness in their range so we can all effortlessly be part of each others’ lives.

Ashley & Co pride themselves on long-lasting, memorable scents and on superior products. To achieve the best, they manufacture in New Zealand so they can oversee the process and maintain quality from whoah to go. Perfect is how they like it.

Ashley & Co. is a New Zealand owned and operated company based in Auckland.

Their business began over a decade ago in a garage; a creative experiment led by the ever-curious Jackie Ashley. Potions were concocted and scents created, informed by Jackie’s memories of exotic travel and a childhood growing up in Hong Kong.

Eventually, once the scents reached perfection, Jackie’s husband Ben was enlisted to help. A graphic designer, Ben added his bit of magic, too. The packaging and product design took shape, a true creative partnership was formed and the Ashley & Co. brand became a reality

Nowadays, Ashley & Co® has expanded with new partners, new premises and many new products.

A lot has changed at Ashley & Co. Yet what remains true as the years pass is a love of what they do: creating, sharing and giving. And making a bit of magic too.