As an architect and industrial designer Joergen Moeller possessed a unique design language founded through his cooperation with renowned architect Arne Jacobsen in the 60’s and characterised by Joergen Moeller's constant demands for function and simplistic shapes.
“To me form and function are the keywords – but in reverse order. Functionality is essential, and only once you’ve achieved this can you start evolving the form. Decorations have no function and this I strive towards the art of simplifying”.

The simple tools of everyday life have always been what drew the attention of Joergen Moeller. His mantra being that “everything or every tool we use throughout our day, should have a form and a shape which not only fulfils the functional demands but also satisfies our sense of aesthetics”

The list of everyday items designed by Joergen Moeller is long. From leather satchels and picture frame to his clocks, weather stations, lamps, bottle openers, candleholders etc.

When asked about his inspiration Joergen Moeller once said: ”I will never stop designing. The world is open and I busy myself with lots of different things – constantly drawing, so when I get the question: “what’s your best design ever?” I always reply: The next!”

As an architect Joergen Moeller drew the lines for four houses, incl. his own self-built home in Fredensborg from 1964. From 1967-69 Joergen Moeller worked for Professor Erik Herloew, a pioneer in Danish design and founder of the design-degree at Charlottenborg School of Architecture. It was here that his dream and desire to launch his own design company first begun.

In 1969 Joergen Moeller contacted Torben Oerskov, and this was the beginning of a long and prosperous cooperation. Torben Oerskov had opened the first true design store in Copenhagen ‘Form & Farve’ – modern design products was the central focus and for the store Joergen Moeller designed cutlery, leather bags, folding chairs, picture frames, candleholders and many other products.

From 1981 onwards Joergen Moeller put a distinctive touch on Georg Jensen's design collection. He created clocks, weather stations, thermometers, candleholders, lamps, the gastronomical collection. Complet and the popular and beloved collection of products in the iconic elephant shape – the Noellephant, the Oellephant and the Moneyphant. Every product bears the unique characteristics of Joergen Moeller's consistent attitude to functionalism and aesthetics.