normann copenhagen | analog magazine rack | black

normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black
normann copenhagen | analog magazine rack | black

normann copenhagen | analog magazine rack | black

Dimensions: 40 x 23.5 x 36.5 cm high | 3.6 kg
Material: powder coated steel

Regular price $260.00
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As a little revolt in a digital world, Simon Legald has designed the magazine rack Analog. Analog has a modern and underplayed design, which allows beautiful printed matter to come into its own.

Paradoxically, Simon Legald has taken his inspiration for Analog from the digital world. The magazine rack’s hole-patterned sides are inspired by the computer equipment of the 90s that had similar perforations for cooling down the electronics. In addition to being a fine detail, the perforation creates transparency, which makes it easy to see and admire the magazines you place in the rack.

While the details are a nostalgic nod to technology, the shape is classic: two separate compartments and practical handles form the bllasis for the design. The industrial, coated steel gives the rack a modern and masculine expression. With Analog, Simon Legald has reated an unpretentious magazine rack that possesses a free and easy sense of coolness.


Click for more ideas from BRAND | Normann Copenhagen

Jan Anderson and Poul Madsen teamed up to create the Normann Copenhagen brand in 1999 with a vision to make a difference in the design industry. Three years later they launched the first product, the lamp Norm 69. Within five years more than 38 products followed, as well as collaborations with established design names and new talent from around the world.

In 2005, Jan and Poul moved from a small design store at Strandboulevarden to an old 1700m2 cinema at Osterbro in Copenhagen. They were determined to create a unique retail environment that would add something new and exciting to Copenhagen. Today the store has not only won several prizes as the coolest design store in Copenhagen, but also serves as a platform for great parties, fashion events, art exhibitions as well as small happenings. Normann Copenhagen loves to challenge the conventional design rules. This is why you will find traditional materials put into untraditional use such as a washing-up bowl in rubber, a vase made out of Silicon and last but not least a dog made out of plastic. Normann Copenhagen is a way of living - a mindset, a way to view the world in a new and different way.

Click for more ideas from DESIGNER | Simon Legald

Simon Legald graduated from The Royal Danish Academy of Fine Arts in the summer of 2012. His work consists of both small- and large scale products. Simon’s designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.

“Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it doesn’t need any explanation. The essence of my design is for it to be bought and used. Therefore it has to satisfy not only the functional aspects, but also the psychological and aesthetic needs. For me simplicity describes the true identity of objects and makes them trustworthy. In my design I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.” - says Simon Legald
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