BRAND | Hoptimist

In the late 1960s, Gustav Ehrenreich created the happy movement that has since found a place in Danish design history. Today there is a happy Hoptimist for every occasion. That's why you can always find a Hoptimist who wants to please wherever it ends up. That is the whole idea behind the Hoptimists: To spread joy and put smiles on everyone's lips.
Today, when we further develop the design, we do so in the spirit of Ehrenreich. His basic idea was to draw the Hoptimists based on a circle and an ellipse, and that idea underlies both the classics and the new generation of figures.

Before the Hoptimists saw the light of day, the Danish woodturner Hans Gustav Ehrenreich tinkered in his workshop in the house n Stilling.
It was at the end of the 1950s, and in the small workshop "Ehrenreichs Trækunst" the imagination was great. No two things were ever the same. Small silver fish were inlaid in hand-turned bowls and dishes, and unique handicrafts in woods from all over the world were sold from the workshop.

In the late 1960s, Ehrenreich created the first prototypes for Birdie, Bimble and Bumble. Soon Ehrenreich and his Hoptimists became too familiar with what the small workshop could produce. The rest of that story has today become Danish design history.
In 2009, the Hoptimist was relaunched, and today the figures are jumping again in both Denmark and the rest of the world. When they develop the design today, they do so in Ehrenreich's spirit. His basic idea was to draw the Hoptimists based on a circle and an ellipse, and that idea underlies both the classics and the new generation of figures.