BRAND | Rosti

Danish brand Rosti's story starts in the early 1940 when a two-crown loan becomes the start of a lifelong partnership and friendship. In 1944, during the difficult times of the Second World War, Rolf Fahrenholtz and Stig Jorgensen founded Rosti. During and after the war, many materials were in short supply, and after initially producing in Bakelite, Rosti began experimenting with melamine plastic from the USA for the production of press-moulded tableware and kitchenware. The production was kick-started, and Rosti received its largest-ever order when the Danish Armed Forces recognised the material’s extraordinary durability and ordered plates for its food services. In the 1950’s Rosti was the only manufacturer of melamine in Denmark.